Get the most out of your business's Christmas Cards
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At this time of year everyone is printing and then sending out their Christmas cards but, as a small business, how do you ensure you make the most out of these cards? By using them as a valuable means of communicating with your clients, they can create more than just a little Christmas joy. We’ve put together some suggestions that you can implement to not only make your customers feel valued but also to ensure they are getting the very best from your company.

- The Christmas Card Newsletter

Let your customers know about exciting developments in your business and give them a round-up of the past year. Christmas is also the perfect time to announce the product launches, new services or events you have coming up in the next few months and don’t forget to thank your loyal customers for their continued business. Including all your contact details too will make sure they have everything they need should they wish to get in touch.

- Christmas Promotion Time!

Christmas is a busy time for most but, after the festive season is well and truly over, some small businesses see a slow month in terms of sales in January. Use this time wisely and give your marketing a boost by highlighting a great promotion you have or include a voucher code for your customers to keep and use in the New Year. After all, many are watching the pennies in January so customers will be looking for a great deal.

- Re-Engage

Everyone has those customers that have used you once or twice but then never returned. This may be because their needs have changed but if it’s due to another factor such as price or products available then use tip one and two to get them up to speed and give them an incentive to return. By using some warm seasonal messaging you may be able to get a valuable customer to come back.

- A Christmas Social Campaign

Many people have plenty of down time over the Christmas period and, with all of the online Christmas sales to peruse, people turn to social media to find the best deals and catch up on the news. If you incorporate a social media incentive within your greetings cards you can get some valuable air time amongst the noise and your customer can benefit from some bonus deals or freebies. For example, ask your customers to tweet a picture of your branded Christmas card on their fireplace or next to the Christmas tree to be entered into a prize draw.

- Design, Design, Design!

Our bonus tip to you is that you ensure your Christmas card design reflects your brand. Our Artwork Team can either help with a design that you’re working on or we can work with you to come up with a design from scratch.

Iain MacLeod-Jones
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We are delighted to announce that we have now added a new state-of-the-art digital production press to our already impressive printing hardware. The five colour Pro C7200X (Graphic Arts Edition) series has been designed and engineered for graphic arts applications. Its fifth station offers wider scope for value added print applications with the new ability to print white plus CMYK in a single pass, enhancing impact, for example on coloured media. The Pro C7200X series introduces invisible red toner which is ideal for a range of entry level security applications. The recently launched neon pink toner, as well as white, clear and neon yellow toners complete a wide range of fifth colour options. Image quality is exceptional, with 2,400 x 4,800 dpi. So is productivity across a wide range of media.

Iain MacLeod-Jones
Get noticed with our new Triple-Layer Business Cards!
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Everyone knows that business cards are widely used as a networking tool and a way to make a good first impression. But how do you make sure that yours stands out from the crowd?

Our new Triple-Layer Business Cards come with coloured edges that are sure to get noticed - three-layer cards with a coloured layer in the middle and two outer white layers.

Go triple-layered and get noticed!

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Iain MacLeod-Jones
Wide-Format Range Extended!
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We have recently taken delivery of a new Epson Surecolor P8000 wide-format printer. The machine prints on a variety of media, from the highest quality photo papers to beautiful canvas, at a variety of sizes up to A0 in width and almost limitless length! Epson’s UltraChrome HD 8-colour pigment inks will help deliver a wide range of Pantone-certified colours, resulting in highly-accurate prints with intense and vibrant colours. Blacks are deep and rich, while whites are crisp and clear, thanks to the printer's Advanced Black and White mode. The printer will also produce quality posters and banners. Seamless, consistent imaging, colour and finishing will assure that your designs look great.

Iain MacLeod-Jones