Loyalty Cards - 5 Reasons Your Business Should Use Them!
Here at St Andrews Press, we provide Loyalty Cards for a number of local businesses and are always interested to hear how such schemes improve business. Loyalty Cards are usually printed the same size as Business Cards, making them the perfect fit for purses and wallets, and making them cheap to produce. If your business doesn’t yet have a Loyalty Scheme then we think you should be asking yourself, why not?! If you need a bit more convincing then please read on!
Loyalty Cards may be invaluable for your business and the figures seem to prove it! According to a study by YouGov, 75% of British consumers are now signed onto a loyalty scheme.
So, what is the secret to the loyalty scheme success? And why should you use them? The answer to both is simple - by rewarding the customer for shopping with you with a loyalty programme, you increase the chances of them remaining loyal to your business – helping to drive repeat business.
These aren’t the only benefits though. There is a wealth of reasons why you should consider creating a scheme for your business.
Here are our Top 5:
Establishes a customer relationship
The premise of a loyalty scheme is to attract customers back to your business for repeat custom, using offers and deals to forge a long-lasting relationship. This practise is not only highly effective at retaining customers, but also creates a better engagement across the wider business, as customers become more invested in the brand.
An opportunity to surprise and delight your customers
No longer do customers just want to collect points. Instead they want something new, exciting and dynamic when they choose to enrol in a loyalty scheme. Many brands have responded to this shift and are introducing a more personalised loyalty card experience. They use data on a customers’ individual interests and past purchases to create targeted offers that are unique to them. Forging a deeper relationship with consumers like this can build a deeper relationship with them.
An excellent customer experience
The ever-changing customer demand landscape means consumers are now seeking instant rewards from their loyalty schemes – rather than the traditional long-term, build-up system. Finding the perfect balance is crucial. Loyalty programmes that provide a reward closer to purchase – such as a signup bonus or instant money off their next shop – can encourage them to return. This can set your business above the rest, avoiding sign-up fees or membership costs.
Turns your customers into brand advocates
Word-of-mouth-marketing is one of the most powerful tools to promote your branding. Schemes such as loyalty cards give your business an increased chance that members will go out and spread the word to their family and friends about your business. This gets more people talking about your brand, more consumers enrolling in your scheme and potential benefits like increased sales as well.
Loyalty Cards build a community
Existing customers spend on average 67% more than new ones, illustrating the importance of keeping your customers loyal. In addition, people are much more likely to stay loyal to a business based on their beliefs and values, rather than the products themselves. Businesses are capitalising on this by teaming up with other local companies to create joint-loyalty schemes that provide all-inclusive offers that can be redeemed at all retailers in that group. It’s a fantastic way of forging a mini-community where loyalty is shared.
Convinced yet?! If so, click here to get a printing quote. And don’t forget that we can help you with the design too if you haven’t got one ready to go.
