Flyers & Leaflets: getting them to work for you
A well-designed flyer can make your promotional campaign a roaring success. However, it must have a strong design that:
Instantly grabs your reader’s attention;
Presents your information clearly;
Keeps your readers interested;
Encourages your audience to act.
Here are our top tips to help you turn your latest campaign into a marketing triumph.
Size Matters
We print flyers and leaflets in a variety of sizes, each is suited to different purposes. The standard sizes are:
A7 – Small enough to fit in your pocket and popular for on-street flyer distribution.
A6 – Standard postcard size; ideal for handing out or delivering through letterboxes.
A5 – The most common size. Good for letterbox distribution such as takeaway menus and invitations.
DL - The standard popular ‘slim’ flyers that fir neatly in a suit pocket or handbag.
Square - At either 148mm or 210mm these unusually-shaped flyers stand out from the crowd.
Look the Part
A high-quality, professionally designed flyer or leaflet can make all the difference between gaining a new customer or losing one. Unprofessional looking flyers and leaflets which are overloaded with information, badly designed or unreflective of your branding can have a negative effect on your brand. Spending a little time and money on professional design (try our very affordable design service) and professional printing can enhance your image and build customer confidence.
Be Attention-Grabbing
Most people will pick up a flyers and leaflet that comes through their door and only give it a quick glance. Those few seconds are your only chance to grab their attention. Create a headline that generates some interest, don’t just use your company or product name. Find out what’s important to your customers and incorporate that into your leading line, and remember that discounts or sales work well at making that potential customer read your leaflet or flyer in more detail.
Watch Your Language!
The language you choose should evoke certain feelings in your audience and communicate how your company or product is best suited to them. The right copy can be the difference between a sale and a fail. Whether your want them to order dinner, purchase a product, or vote at the next election – use the wording that places you as the solution. And don’t forget those attention-grabbing words that you might want to use: exclusive, free, bargain or earn.
A Picture is Worth a Thousand Words
As the old saying goes, a picture says a thousand words. Studies show that information displayed in images is digested faster by the reader, and images and logos in your flyer and leaflet design also help break up any text you may have. It sounds obvious, but make sure the images are relevant to what you’re trying to say, or the brand image you want to portray.
Less is More
These days, content needs to be easy to read and concise. Getting your message across in as short a way as possible is your best chance of a successful campaign. Displaying information in an easily readable manner is a sure way to get your point across quickly. For instance, bullet points are a good start.
Make sure that you have a clear Call-to-Action (CTA) – What do you want people to do after reading your leaflet? And don’t forget the crucial: include a phone number for your business, or information on how to get involved in your scheme or event!
Stand Out from the Crowd!
Wanting to try something new to make your flyer or leaflet really jump out at your customers? Look no further than our 5-colour print options. You can add extra impact to your print, whether adding a clear varnish to accentuate designs, printing white ink directly onto coloured media, or using neon yellow and neon pink to create greater impact to your print and extend the colour gamut.
We can also print on a range of eye-catching materials ranging from standard papers and boards through to pearlescents and metallics, and even magnetic and synthetic non-tear materials. Contact us to find out more.