Charities & Not-for-Profits: Marketing Ideas
Marketing for charities and not-for-profit organisations can be challenging. How are you supposed to raise awareness for your cause, educate the public and convey how absolutely passionate you are about making a difference, all with limited funding?
One of the best ways to make an impact and spend less pennies all at the same time is to employ a proven age-old marketing tool: print.
When a charity promotes its fundraising activities, runs a local event, asks for a donation at the end of a purchase, advertises a support group, all of this is marketing. Without marketing, charities and not-for-profits would not be able to spread the word of their cause or gather enough funds to support those affected by the cause or educate the wider public on some of the issues surrounding it.
We know that charities often have very limited budgets and that every penny must be spent wisely to achieve their goals. Charity marketing strategies must be planned out extensively to ensure they keep to their budget.
Marketing Ideas for Charities and Not-for-Profit Organisations
One of the best ways to keep costs low when marketing a charity is to opt for print. Not only is print a really accessible form of marketing for many current and potential donors, it’s also highly affordable and, according to surveys, the most trustworthy form of marketing.
All these direct marketing ideas are used by local charities who print with us.
Leaflet Distribution - Leaflets are one the best way of spreading awareness of their charity, as they hand them out in the local area and at fundraising events. Leaflets allow us to share extremely relevant information very quickly, and also enable us to reach more people, making it an essential tool for spreading awareness.
Roller Banners - these are ideal for promoting a charity when we’re out and about. There’s nothing like a stand banner to catch attention from a distance or to simply display your goals and appear in an straightforward eye-catching way.
Branded Business Stationery - Whenever your organisation sends a letter or note, or gives out a business card, we make sure it has all of our contact information on. Making sure your stationery shows off exactly what you stand for is so important, and it demonstrates that you’re trustworthy, legitimate and professional.
Printed Brochures and Guides - Whatever you’re a charity or not-for-profit organisation, most have at some point a need to put their case across to potential donors and grant-making bodies in a more detailed way than one can manage with a flyer. Websites can offer the opportunity to provide a wealth of information but the charities that we work with have found that there is nothing more powerful than a well-put-together and presented brochure or guide to explain their story.
Charity Poster Prints - Arguably the most visual way of promoting your cause, poster prints are crucial for many at effectively getting their message across to large groups of people, be they passers-by on the street or attendees at a fundraising event.
Welcome Packs - A popular with many of the not-for-profit organisations and charities with whom we work, welcome packs - which may include booklets, stickers, certificates, and flyers - help members and donors feel valued and informed. Welcome Packs are also crucial for events-based organisations, so for you and your supporters, print is an essential part of spreading your message and making attendees feel part of the bigger picture.
Ready to get a piece of the print marketing action? From flyers and leaflets to banners and posters, we’ve got everything you need to promote your charity’s cause. Check out the full range here, or browse our free design templates for easy print artwork at the touch of a button.
