Get the most out of your business's Christmas Cards

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At this time of year everyone is printing and then sending out their Christmas cards but, as a small business, how do you ensure you make the most out of these cards? By using them as a valuable means of communicating with your clients, they can create more than just a little Christmas joy. We’ve put together some suggestions that you can implement to not only make your customers feel valued but also to ensure they are getting the very best from your company.

- The Christmas Card Newsletter

Let your customers know about exciting developments in your business and give them a round-up of the past year. Christmas is also the perfect time to announce the product launches, new services or events you have coming up in the next few months and don’t forget to thank your loyal customers for their continued business. Including all your contact details too will make sure they have everything they need should they wish to get in touch.

- Christmas Promotion Time!

Christmas is a busy time for most but, after the festive season is well and truly over, some small businesses see a slow month in terms of sales in January. Use this time wisely and give your marketing a boost by highlighting a great promotion you have or include a voucher code for your customers to keep and use in the New Year. After all, many are watching the pennies in January so customers will be looking for a great deal.

- Re-Engage

Everyone has those customers that have used you once or twice but then never returned. This may be because their needs have changed but if it’s due to another factor such as price or products available then use tip one and two to get them up to speed and give them an incentive to return. By using some warm seasonal messaging you may be able to get a valuable customer to come back.

- A Christmas Social Campaign

Many people have plenty of down time over the Christmas period and, with all of the online Christmas sales to peruse, people turn to social media to find the best deals and catch up on the news. If you incorporate a social media incentive within your greetings cards you can get some valuable air time amongst the noise and your customer can benefit from some bonus deals or freebies. For example, ask your customers to tweet a picture of your branded Christmas card on their fireplace or next to the Christmas tree to be entered into a prize draw.

- Design, Design, Design!

Our bonus tip to you is that you ensure your Christmas card design reflects your brand. Our Artwork Team can either help with a design that you’re working on or we can work with you to come up with a design from scratch.

Iain MacLeod-Jones